About

Where Service Meets Safeguard

Altivue Insights was founded on a simple belief: exceptional hospitality and strong protections go hand-in-hand. Businesses shouldn’t have to choose between delighting guests and defending profits. We help leaders do both.

Our Story

Altivue was built by combining two powerful perspectives:

John McFarland

Law Enforcement & Policy Strategist

With a career shaped in law enforcement and public policy, John brings a sharp eye for risk, compliance, and the subtle vulnerabilities that can quietly undermine a business. His background in investigations and strategy ensures that Altivue’s evaluations don’t just flag problems — they help prevent them, protect assets, and strengthen long-term resilience.

Keriann Howell

Hospitality Industry Expert

With nearly two decades of hands-on experience across restaurants, hotels, and entertainment venues, Keriann knows what it takes to deliver true guest satisfaction. From service flow to staff culture, she brings a practical, insider’s perspective on how operations really run — and how small changes can drive big improvements.

Our Approach

Together, this balance of protection and hospitality makes Altivue uniquely positioned to deliver evaluations that are both insightful and actionable. We look at businesses the way guests do — but we also see what guests don’t: the hidden risks, the missed opportunities, and the operational gaps that cost money and reputation.

Our Promise

At Altivue Insights, we don’t just observe — we partner with you to elevate service, protect revenue, and create experiences that keep guests coming back.

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