About
Where Service Meets Safeguard
Altivue Insights was founded on a simple belief: exceptional hospitality and strong protections go hand-in-hand. Businesses shouldn’t have to choose between delighting guests and defending profits. We help leaders do both.
Our Story
Altivue was built by combining two powerful perspectives:
John McFarland
Law Enforcement & Policy Strategist
With a career shaped in law enforcement and public policy, John brings a sharp eye for risk, compliance, and the subtle vulnerabilities that can quietly undermine a business. His background in investigations and strategy ensures that Altivue’s evaluations don’t just flag problems — they help prevent them, protect assets, and strengthen long-term resilience.
Keriann Howell
Hospitality Industry Expert
With nearly two decades of hands-on experience across restaurants, hotels, and entertainment venues, Keriann knows what it takes to deliver true guest satisfaction. From service flow to staff culture, she brings a practical, insider’s perspective on how operations really run — and how small changes can drive big improvements.
Our Approach
Together, this balance of protection and hospitality makes Altivue uniquely positioned to deliver evaluations that are both insightful and actionable. We look at businesses the way guests do — but we also see what guests don’t: the hidden risks, the missed opportunities, and the operational gaps that cost money and reputation.